Carolyn brings strong experience in development, communications, community service and a longstanding passion for the city of Baltimore. Prior Roca, Carolyn served as Director of Corporate Partnerships for the Maryland Marketing Partnership at the Maryland Department of Commerce.
Her career began in community marketing for the Bank of Boston, then in New York as national public relations director for consumer goods clients. Returning to her hometown, Carolyn served as vice president for GKV Advertising/PR; assistant to Commissioner Frazier for the Baltimore Police Department, supporting community outreach and 33 PAL centers; and vice president for PinnacleCare. Philanthropic work has included board and direct service for Big Brother/Big Sister, Maryland Art Place, Johns Hopkins Evergreen Museum & Library, the “I love city life” campaign and the Maryland Judicial Nominating Committee.
Carolyn received her Bachelor’s degree from the University of Virginia and is a proud graduate of Western High School, Baltimore.