Our Team

Sheryl Goldstein

Sheryl Goldstein

Lead Coach/Advisor, Roca Impact Institute

Sheryl is the founder of Pluck Consulting and a respected leader, former lawyer and litigator that brings a wealth of professional knowledge and diversity of experience, connecting the right teams and partnering with organizations and community representatives to forge lasting, effective collaborations and partnerships. Sheryl leads by example, successfully moving projects from theory to practice, and her core desire is to educate, motivate and mentor, and fundamentally improve the world around her. As a Roca Impact Institute Coach and Advisor, Sheryl provides in depth coaching for systems change initiatives.

Prior to starting Pluck, she was the Deputy Chief of Staff for Operations for Baltimore City Mayor Bernard “Jack” Young. In that role she oversaw Baltimore’s core infrastructure and human services agencies. Following in 2007, Sheryl served as the Director of the Baltimore Mayor’s Office on Criminal Justice, which focused on developing, coordinating, and implementing Baltimore City’s criminal and juvenile justice strategies. During her tenure with the city, she led the development and implementation of Baltimore’s gun violence reduction strategy and reforming the criminal justice system’s response to sexual assaults. She also reshaped Baltimore’s crime camera program, making it more effective in reducing crime while also reducing the program’s costs by $1 million per year. Sheryl earned her Juris Doctorate from Georgetown University Law Center, and her B.A. from University of Michigan.

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