Style Guide
Style Guide
Brand Identity At A Glance
Usage
To assure the quality and legibility of the logo, never reduce it to a scale smaller than specified below.
Print Minimum Size
Electronic Minimum Size
JOB TITLE WITH LOGO
Occasionally a job title must be added below the Roca logo. If so, it must be typeset in Gotham Bold (see typography guide). Text position requires a clear space based on the height of the capital letter in the word (see example “S” above in blue). Text is NOT to exceed the left edge of the “R” in Roca or the right edge of the green circle (indicated above with blue vertical lines)
Typography
Note: Please contact Roca’s marketing office for a copy of the purchased Gotham font family.
Colors
Roca Primary
green
PMS 368 Coated
PMS 368 UnCoated
CMYK – 60c 100Y
RGB – 120/190/32
HEX – 78BE20
Black
CMYK – 0/0/0/100
RGB – 0/0/0
HEX – 000000
White
CMYK – 0/0/0/0
RGB – 255/255/255
HEX – FFFFFF
Secondary
Rich Black
CMYK – 75c 68m 67y 90k
RGB – 0/0/0
HEX – 000000